Aftermarket Strategies was founded by Richard Mezadurian, an automotive aftermarket industry veteran of nearly 30 years.  Richard has successfully built his brands, and those of other well known aftermarket companies throughout North America, South America, Europe and the Middle East.

Richard was the founder and president of Falcon Steering Systems, a pioneer in quality value branded and private branded undercar products.  After selling the company, Richard embarked in a career of brand development for premium undercar products.  Richard's company pioneered the introduction of Delphi's highly successful European steering and suspension program to North America.  Richard has also worked for other OEM manufacturers from Asia, Europe and the Americas to help craft their brand strategies for the U.S. and NAFTA region. 

Richard has also spent a fair portion of his career devoted to export sales for North American brands.  He has developed markets in Europe, Asia, Africa and Latin America for a variety of products.  Richard is also an active member of the Overseas Automotive Council, and served as its past chairman.  Richard is also a contributing editor at Aftermarket Business World magazine, where he writes market profiles for many top prospective export markets.

Our vision is to help our clients develop their brands and the markets they seek to enter.  We will do this by investing time and resources into empirical market research, close consultations with our clients, and an overal strategic direction that must be attained.  We will always our work with the clients interests at heart, and act in a manner that is professional, ethical and consistent with the highest level of integrity.  


AMBW Preview_edited.jpg